Tag Archives: Advertising

Case Study: SoundCloud and Spotify for Content Marketing – Grace Miserocchi

SoundCloud

  • Launched in 2008
  • Over 250 million active users as of October 2013
  • 175 million monthly listeners
  • 12 hours of audio uploaded every minute
  • Popular for music discovery and outreach
  • “Timed comments” permit any user to comment on a specific timestamp within audio content.
    • These comments allow public engagement and communication.
  • SoundCloud mobile app allows for easy consumption of audio.
  • Brands using SoundCloud must be consistent. They should develop a following through promotion of their account on other channels.
  • Audio quality on SoundCloud is sometimes very low and copyright infringement is an issue.
  • Examples:

Spotify

  • Launched in 2008
  • 40 million active users, 10 million paying subscribers
  • 20,000 songs added per day
  • Over 1.5 billion playlists
  • Spotify App Finder includes apps that the further personalize experience.
  • Brands cannot publish user-generated audio.
  • Brands and companies can create shareable playlists.
  • Users can share what they listen to on Facebook and Twitter.

Which should be used?

  • Use SoundCloud to publish original audio content, such as podcasts, interviews, and transcribed blogs.
  • Use Spotify to gain fans by sharing personalized playlists.
  • Music can unite people under a common interest on social media.
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Email Marketing: Not What You Say, but How You Say it

It is clear that companies who spam via email have given email marketing a bad rap. However, studies show that email marketing is still the number one cheapest and most effective way to contact the masses.

It’s rather funny to think how important just one or two lines in an email can be. It could be one or two lines too long, or maybe those few sentences just aren’t appealing enough to your potential consumer. Each sentence you put (or don’t put) into the body of an email is crucial to keeping your prospective customer hooked.

As most people have heard since they were a kid, “the first impact you make on someone is the greatest,” it goes the same for hooking potential customers while sending that first welcoming email.

I have reached out to the rookie social media search engine site, Quora for feedback to find the best welcome email ever received.

https://www.quora.com/What-is-the-best-welcome-email-you-have-ever-received