In a Mashable article titled 5 Tips to Empower Your Email Marketing, the author Kapur addresses the benefits of using email as way to engage with consumers. The questions address the overall look of the email, the subject line, whether the email will be sent to spam, how well your consumer trusts you, and how often to check the numbers. It is important for each company to ask themselves these questions so that they can better their content marketing and social media campaign.
All posts by hgranbery
TUMBLR:
TUMBLR is an effortless blogging platform that is business-friendly and enticing for all to use. According to the Mashable article “Should Your Small Business Join Tumblr?”, there are more than 60 million accounts worldwide and that number is continually growing. It is no mistake that Tumblr has coined the term, “the Internet’s blog darling” because users are highly engaged and eager to interact with compelling content. A Tumblr is easy to set up and customize, and one can start posting within minutes.
Tumblr’s goal is to make their site aestethicgally pleasing, user friendly, and easily support text, images, and videos from mobile phones, browsers or desktops.
According to the American Express: Open Forum article titled, “The Pros and Cons of Tumblr for Small Businesses,” there are definite reasons why businesses should or should not consider using a Tumblr.
1. It’s User-Friendly
- Clear dashboard
- Simple to navigate
- Mobile App: easy and clear
2. It’s More Social
- Easy to interact with brand and engage users
- Heavy on photos and videos as opposed to written content
3. It’s Categorized
- Tag system
- Personalized tag options so that the dashboard becomes tailored your interest
1. There’s a Lack of Analytics
- No features for Tumblr specific analytics
- You can sync Google Analytics to your tumblr
2. It’s Unreliable
- If the server goes down there is nothing that can be done
- 2010 Tumblr experienced a 14 hour outage: but thankfully the company has increased its servers since then
3. There’s a Lack of Native Comment Functionality
- No way to comment on an individual post
Tumblr is great for a simple, attractive product that can get up and running in an afternoon. However, if you are willing to trade time for a little more freedom, then switching to a more sophisticated cite is the next option.
Businesses
1. J. Crew’s “770 Behind the Line”
- Features products
- Get to know the designers
- Behind the scenes of photo shoots and events
- Tips and tricks (beauty and style)
2. The Today Show
- Uses photos and videos to highlight feature stories
- More entertainment than hard-hitting news
- Very brief posts
- Animals, fashion, food, strange news, “day in the life” stories
3. Milkmade Ice Cream’s “Adventures in Ice Cream”
http://blog.milkmadeicecream.com/
- Flavor of the Day
- Story behind the flavors
- Features ingredients through pictures
- “Pics from the kitchen”
- High quality photographs with brief descriptions
4. Somebody’s Mother’s
http://blog.somebodysmothers.com/
- Uses Tumblr as the company website
- Posts pictures with links to recipes
- Seasonal tips
5. Garrett Coyte Photography
- Features no more than 6 photos per post
- Most posts are just 1 photo
How to Use Facebook and Twitter Without the Internet:
We all hope to never be in a position when we are without internet or the ability access to any of our social media outlets. However, after Hurricane Sandy, many people living around the Eastern Seaboard lost all forms of internet and wifi connection. Without a way to tweet or facebook post, people felt isolated from the world and stranded from communication.
Author Lorenzo Biccherai tackled the issue in an article explaining how to activate facebook and twitter on your phone without any sort of wifi or internet connection. Through this process, each person can find comfort in knowing they are able to reach others and seek help regardless of the circumstances.
Social Media Practices 