#motelBK Campaign by Mary Varnell

-Burger King #MotelBK Campaign

YouTube Video:

-A motel, the perfect place for “an affair” or a light snack.
-Promotes the TenderCrisp Chicken Burger (to cheat on The Whopper)
-A motel in Auckland’s North Shore (New Zealand): each room has booths, tables, BK toiletries, dressing gowns, slippers and stationary. No beds.
-Rooms are booked via Facebook for you and 3 friends
-You check in via Facebook and share photo with #motelBK

Video:
http://adsoftheworld.com/media/tv/burger_king_motel

Stats:
http://creativity-online.com/work/burger-king-motel-burger-king/34448

Voted Top Social Media Campaign of 2014
Found here:
http://mashable.com/2014/10/31/best-social-media-campaigns-2014/

 

 

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