Here’s a link to the infographic I showed in class on September 29, relating to social media strategy.
Overall business objectives drive everything. Our focus, though is on developing content and social objectives to achieve the business objectives/
People, Objectives, Strategies, Technologies (website, social channels, mobile, etc.) THEN we get to the Tactics.
I can’t find the embed code to put the infographic here, so I’m linking back to post from Eventifier. I don’t like to use images without permission and the absence of an embed code indicates they don’t want the image borrowed: