Monday Scavenger Hunt: In-Class Activity

Find examples of the following types of content being used by brands (B2B or B2C or nonprofits, doesn’t matter which) to provide helpful information to customers and/or to tell the brand story. Using Google will be the fastest, probably, but you can also just visit brand websites and social pages to find some of these examples. 

Leave your answers as a comment below and be prepared to share in class today (Monday, September 8, 2014) at 12:25 p.m. If you can’t leave a comment for some reason, you can copy and paste your link into a document and bring it to class.

You’re looking for branded content.

Video (Can be YouTube or other)

Slide deck (Go to Slideshare if you can’t find one through Google)

Ebook

White Paper (this will mostly likely be B2B)

Infographic

Online magazine (or article that tells story about history of the brand)

Game

How-To Guide or Quick Tip related to the product

How To Guide or Quick Tip related to the general activity the customer would be interested in (but not specific about the product or service itself).

Recipe that tells you how to use the product

Photo with a quote

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10 thoughts on “Monday Scavenger Hunt: In-Class Activity”

  1. Video (Can be YouTube or other) :
    http://contently.com/strategist/2014/04/18/the-best-branded-content-of-2014-so-far/
    Lego Movie

    Slide deck (Go to Slideshare if you can’t find one through Google)
    http://www.nationalmssociety.org/For-Professionals/Clinical-Care/Resources-for-You-and-Your-Practice/Society-Branded-Slide-Decks

    Ebook
    http://www.e-booksdirectory.com/details.php?ebook=9816

    White Paper (this will mostly likely be B2B)
    http://www.killianbranding.com/whitepapers/

    Infographic

    Online magazine (or article that tells story about history of the brand)
    people.com

    Game
    http://itunes.apple.com/us/app/we-city/id374025459?mt=8%E2%80%9D%20target=

    How-To Guide or Quick Tip related to the product
    http://blog.columbia.com/gear-trail-running-essentials/

    How To Guide or Quick Tip related to the general activity the customer would be interested in (but not specific about the product or service itself).
    http://blog.columbia.com/good-to-know-climbing/

    Recipe that tells you how to use the product
    http://www.justins.com/snacks1.php

    Photo with a quote

  2. Video (Can be YouTube or other)
    http://www.coca-colacompany.com/videos/animated-history-of-coca-cola

    Slide deck (Go to Slideshare if you can’t find one through Google)
    http://www.slideshare.net/GrahamRobertson/how-to-drive-profits-through-your-brand?from=embed

    Ebook
    • Free Pinterest for business ebook: http://offers.hubspot.com/how-to-use-pinterest-for-business?source=20120223-email-l-pinterest-ebook-hs

    White Paper (this will mostly likely be B2B)
    http://www.killianbranding.com/whitepaper/are-focus-groups-obsolete/

    Infographic
    • (in)courage story infographic: http://www.incourage.me/2014/07/can-you-believe-it-almost-five-years.html

    Online magazine (or article that tells story about history of the brand)
    http://www.lindamhong.com/images/toms/TOMS%20Shoes_hor.pdf

    Game
    http://www.cokerecycling.com/Coke-Recycling-Game

    How-To Guide or Quick Tip related to the product
    http://www.folgerscoffee.com/coffee-how-to/how-to-make-coffee/french-press

    How To Guide or Quick Tip related to the general activity the customer would be interested in (but not specific about the product or service itself).
    http://fourhourworkweek.com/2008/03/30/how-to-use-chopsticks/

    Recipe that tells you how to use the product
    http://www.coca-colacompany.com/food/diet-coke-chocolate-cake

    Photo with a quote
    • This entire page from (in)courage is full of photos with quotes, and each image has their website in the corner and clicking through take you to incourage.me: http://www.incourage.me/share
    • One specific photo: http://www.incourage.me/share#share-0/23/87641share.jpg

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