8 Key Steps to Social Media Strategy – Infographic

Here’s a link to the infographic I showed in class on September 29, relating to social media strategy.

Remember:

Overall business objectives drive everything. Our focus, though is on developing content and social objectives to achieve the business objectives/

People, Objectives, Strategies, Technologies (website, social channels, mobile, etc.) THEN we get to the Tactics.

I can’t find the embed code to put the infographic here, so I’m linking back to post from Eventifier. I don’t like to use images without permission and the absence of an embed code indicates they don’t want the image borrowed:

http://blog.eventifier.com/infographic-8-step-social-media-strategy-template-use-these-steps-for-more-effective-social-campaigns

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Readings, etc. for Week 5: Instagram

No class Monday, 9/22. That gives you time for these and catch up on anything you’re behind on so far.

Instagram Readings & More

Instagram by the Numbers http://www.socialmediatoday.com/content/instagram-numbers-15-amazing-stats-infographic

Why Every Brand Should Be On Instagram

http://www.fastcompany.com/3032848/the-future-of-work/nofilter-necessary-why-any-brand-can-and-should-harness-the-power-of-inst

How the Most Successful Brands Dominate Instagram

http://www.fastcompany.com/3029395/bottom-line/how-the-most-successful-brands-dominate-instagram-and-you-can-too

Hyperlapse: Top 10 Global Brand Videos So Far

http://blog.iconosquare.com/hyperlapse-top-10-global-brand-videos-far/

Instagram for Business: Tools and Tips

http://blog.business.instagram.com/post/76235731349/tools-and-tips-to-help-marketers-inspire-and

Communicating a Brand’s Unique Point of View with Hyperlapse

http://blog.business.instagram.com/post/96644422901/communicating-a-brands-unique-point-of-view-with

VISIT >>  http://iconosquare.com/

Browse this app to find out how it can help brands more effectively use Instagram for marketing.

SKIM >>> Announcing a new suite of tools for brands on Instagram:

http://blog.business.instagram.com/post/95314562151/businesstools

How Now This is News is changing the game on Instagram

http://blog.iconosquare.com/interview-nowthisnews-instagram/

Recent Instagram Updates That You May Have Missed
http://www.business2community.com/instagram/instagrams-recent-updates-may-missed-0982244#!bI0wr6

5 Marketing Lessons from the Fastest Growing Businesses on Instagram

http://www.socialmediaexaminer.com/fastest-growing-businesses-instagram/

FOR FUN >>>  The Instagram Like Predictor

http://www.thebolditalic.com/articles/4777-the-instagram-like-predictor