8 Key Steps to Social Media Strategy – Infographic

Here’s a link to the infographic I showed in class on September 29, relating to social media strategy.


Overall business objectives drive everything. Our focus, though is on developing content and social objectives to achieve the business objectives/

People, Objectives, Strategies, Technologies (website, social channels, mobile, etc.) THEN we get to the Tactics.

I can’t find the embed code to put the infographic here, so I’m linking back to post from Eventifier. I don’t like to use images without permission and the absence of an embed code indicates they don’t want the image borrowed:


Readings, etc. for Week 5: Instagram

No class Monday, 9/22. That gives you time for these and catch up on anything you’re behind on so far.

Instagram Readings & More

Instagram by the Numbers http://www.socialmediatoday.com/content/instagram-numbers-15-amazing-stats-infographic

Why Every Brand Should Be On Instagram


How the Most Successful Brands Dominate Instagram


Hyperlapse: Top 10 Global Brand Videos So Far


Instagram for Business: Tools and Tips


Communicating a Brand’s Unique Point of View with Hyperlapse


VISIT >>  http://iconosquare.com/

Browse this app to find out how it can help brands more effectively use Instagram for marketing.

SKIM >>> Announcing a new suite of tools for brands on Instagram:


How Now This is News is changing the game on Instagram


Recent Instagram Updates That You May Have Missed

5 Marketing Lessons from the Fastest Growing Businesses on Instagram


FOR FUN >>>  The Instagram Like Predictor