8 Key Steps to Social Media Strategy – Infographic

Here’s a link to the infographic I showed in class on September 29, relating to social media strategy.


Overall business objectives drive everything. Our focus, though is on developing content and social objectives to achieve the business objectives/

People, Objectives, Strategies, Technologies (website, social channels, mobile, etc.) THEN we get to the Tactics.

I can’t find the embed code to put the infographic here, so I’m linking back to post from Eventifier. I don’t like to use images without permission and the absence of an embed code indicates they don’t want the image borrowed:



Twitter Activity (re-do)

Tweet #1 – Reconnection after Connections? A homecoming dream come true! Stop by the JMC tent to mingle with old/new friends.

Tweet #2 – Alumni – hoping to have some new Bulldogs in your future? Bring yourself & children to the 2014 JMC Homecoming events!


Readings, etc. for Week 5: Instagram

No class Monday, 9/22. That gives you time for these and catch up on anything you’re behind on so far.

Instagram Readings & More

Instagram by the Numbers http://www.socialmediatoday.com/content/instagram-numbers-15-amazing-stats-infographic

Why Every Brand Should Be On Instagram


How the Most Successful Brands Dominate Instagram


Hyperlapse: Top 10 Global Brand Videos So Far


Instagram for Business: Tools and Tips


Communicating a Brand’s Unique Point of View with Hyperlapse


VISIT >>  http://iconosquare.com/

Browse this app to find out how it can help brands more effectively use Instagram for marketing.

SKIM >>> Announcing a new suite of tools for brands on Instagram:


How Now This is News is changing the game on Instagram


Recent Instagram Updates That You May Have Missed

5 Marketing Lessons from the Fastest Growing Businesses on Instagram


FOR FUN >>>  The Instagram Like Predictor



Tweets – class activity

Elizabeth Bacon

Business Tweets:

image photo

#1: Christmas card season is closer than you think! Check out http://www.ebphotography.org for a special deal! #ebphotographyartistry

#2: Fall is almost here, perfect time to schedule family portraits! http://www.ebphotography.org #ebphotographyartistry


7 Skills New Marketers Need to Succeed

7 Skills New Marketers Need to Succeed
7 Skills New Marketers Need to Succeed

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7 Skills New Marketers Need to Succeed
The Skill Set New Marketers Need to Succeed


In Class Twitter Activity- Sarah Korta

SMP PictureSMP picture 2

Tweet #1- Don’t forget to come out from the Samford JMC Wall of Fame Ceremony!

Tweet #2- Love writing? Join Samford JMC during homecoming week to celebrate new inductees to the JMC Wall of Fame!


Tweets – Grace Miserocchi

Tweet 2 Tweet 1


In-Class Twitter Activity

Tweet #1 – Join us for the 2014 Samford Homecoming Wall of Fame ft. former JMC grad & Emmy winner, Tony Hale.

Tweet #2 – Come all, come one! Bring your family, friends & pets to the Homecoming JMC tent on the Quad at 12 p.m.

Tweet 1       Tweet 2


In Class Twitter Activity – Kaitlyn Bouchillon

Tweet #1: Hey @SamfordU JMC students, what has been your favorite moment of the semester so far?

Tweet #2: Alums, make sure to stop by the JMC tent during the homecoming tailgate on Saturday! We look forward to seeing you.

KbouchillonTwitter1     KbouchillonTwitter2