Readings for Wednesday, August 27, 2014:

Why is Jab, Jab, Jab, Right Hook a required textbook:

The Cluetrain Manifesto: 95 Theses

Video: Social Business

Content Marketing vs. Brand Journalism

Brand Journalism is a Modern Marketing Imperative

Brand Journalism > Content Marketing

Video: Convergence of Marketing & Journalism Is a Recipe for Better Content

 

 

 

The Future of Digital Marketing

 

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