Syllabus: Fall 2014

Here’s the syllabus for Fall 2014: JMC 380: Social Media Practices


Readings: Friday, August 29, 2014

Business Blogging: Intro

Purpose: To provide a basic understanding for Case Study #1: Brands & Blogging

Why Business Blogging Matters

Why Blogs Matter in Business to Business Communication

5 Ways to Make Your Business Blog The Centerpiece of Content Marketing Strategy

Your Social Profile: Intro

Purpose: To provide background and context as we begin to work on updating and/or creating social profiles.

5 Best Examples for Optimizing Your Social Media Profile

  • Most of these are brands, but they are still useful examples.

What Does Your Social Media Profile Say About You

The About Me Backstory

How To Improve Your LinkedIn Profile

Social Media Photo Sizing Cheat Sheet (current as of March 2014)



Readings for Wednesday, August 27, 2014:

Why is Jab, Jab, Jab, Right Hook a required textbook:

The Cluetrain Manifesto: 95 Theses

Video: Social Business

Content Marketing vs. Brand Journalism

Brand Journalism is a Modern Marketing Imperative

Brand Journalism > Content Marketing

Video: Convergence of Marketing & Journalism Is a Recipe for Better Content




The Future of Digital Marketing