Key Performance Indicators

Social Media Strategy: How to Develop a Strategic Plan
Good information here. She uses goals where we use the term objectives (P-O-S-T)

Measurable Social Media KPIs

9 Search and Social Media KPIs to Start Tracking Right Now

The Difference Between Social Media KPIs and Success: Why Likes and Retweets Aren’t Enough

3 Strategies to Measure Your Social Media

Infographic from BrandPoint on how to measure content marketing

Brandpoint Infographic How to Measure Content Marketing

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