Post Planner is an website and Facebook app that allows businesses and users to schedule and plan out content.  They advertise themselves as a business that “saves 2 hours daily on Facebook.” Post Planner can create and aggregate content for the user or business to share as well.

The app takes you inside of Facebook where it creates its own homepage and newsfeed within Facebook. The right side of the page offers space for users to get status ideas generated from status banks, spaces to access content and insights into the page’s success.

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Most of the content is from PostPlanner itself, so I guess it is engaging in its own content marketing.  An Expert option is available for consumers to upgrade to as well, but it costs $19 per month. Only experts can see the Insights page within the app.

I think this app is a waste of time and shamelessly self-promoting.  On a website like Facebook where community creation and interactive businesses are so important, a website that promises to automate also promises to disengage users.  The content they use and suggest is worthless and shows no real effort.

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The Fill-in-the-blanks approach that they seem to enjoy is just lazy.  The content they generate has no real meaning for a company that wants to seem down to Earth and relaxed. The page has 44,151 likes but less than 15 people interacting with any given post at a time.



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