Twitter is a social media platform that can be used in a variety of ways. With only 140 characters of text available per tweet, it’s important that the content be concise and to the point. Blasting out breaking news information or attaching a link to a blog post is a good way for a company to push out content. One can also engage with clients and customers easily, which has made some companies rely on Twitter for much of the macro customer service operations.
It’s easy to send out text on Twitter, but how does one know if it’s being picked up effectively? Well, below are four sites that prove to be beneficial when analyzing the reach of one’s social media grasp.
This service tells someone when the most optimal time is to send out a tweet by looking at your tweets and your followers’ tweets. It’s a free service and analyzes up to 1,000 followers at a time. The processing takes about an hour or two to complete, depending on the number of followers one has. The free version only generates one report per month, but they have a Premium version that can be purchased for a monthly fee of $4, which offers more features.
Twitter #analytics is the name of the game with this website. Its features include:
- tweets per day
- how many links you’ve shared
- how often other people mention you
- who you retweet most often
- who you reply to the most
- hashtags you’ve used the most
- which of your tweets have been retweeted and favorited the most
This service is used to analyze tweets from all over the world based on topics and #hashtags and has free and premium versions. Once the topic or tag is searched, you can organize it into a “Binder.” The free version includes up to 2,000 tweets that are sent within the past 6 days. It was created for marketing, media, and event companies so that they could develop useful analytics based on things like keywords, hashtags, photos, text-only tweets, check-ins, and retweets.
As discussed in a previous class period, this service lets one see how far a tweet travels, including information on reach, exposure, tweets, and contributors. It shows just how many people are talking about a particular topic or keyword.
For Campaign Purposes:
All four of these websites analyze Twitter usage but in their own ways. While sometimes it’s not fun to have to go to four different places to get the job done, using all four of these effectively will help a company make the best use of its social media coverage. After doing this, you’ll know when to send out tweets, how and when to respond to tweeters about a specific topic, how to manage the buzz in real time and over a period of time. A company can determine which hashtags work best based on the amount of coverage it gets and which Twitter users would be most beneficial to contact about brand representation.