Big Data & Retail

New infographic from Monetate explains the big data phenomenon in the context of retail:

The Retailer’s Guide to Big DataMonetate Marketing Infographics//

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Key Performance Indicators

Social Media Strategy: How to Develop a Strategic Plan
Good information here. She uses goals where we use the term objectives (P-O-S-T)

Measurable Social Media KPIs

9 Search and Social Media KPIs to Start Tracking Right Now

The Difference Between Social Media KPIs and Success: Why Likes and Retweets Aren’t Enough

3 Strategies to Measure Your Social Media

Infographic from BrandPoint on how to measure content marketing

Brandpoint Infographic How to Measure Content Marketing

PostPlanner

PostPlannerLogo2

Post Planner is an website and Facebook app that allows businesses and users to schedule and plan out content.  They advertise themselves as a business that “saves 2 hours daily on Facebook.” Post Planner can create and aggregate content for the user or business to share as well.

The app takes you inside of Facebook where it creates its own homepage and newsfeed within Facebook. The right side of the page offers space for users to get status ideas generated from status banks, spaces to access content and insights into the page’s success.

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Most of the content is from PostPlanner itself, so I guess it is engaging in its own content marketing.  An Expert option is available for consumers to upgrade to as well, but it costs $19 per month. Only experts can see the Insights page within the app.

I think this app is a waste of time and shamelessly self-promoting.  On a website like Facebook where community creation and interactive businesses are so important, a website that promises to automate also promises to disengage users.  The content they use and suggest is worthless and shows no real effort.

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The Fill-in-the-blanks approach that they seem to enjoy is just lazy.  The content they generate has no real meaning for a company that wants to seem down to Earth and relaxed. The page has 44,151 likes but less than 15 people interacting with any given post at a time.

 

ShortStack

Facebook might seem like old news, but ShortStack has created an opportunity for small and large businesses to promote themselves in a visually appealing way. Instead of having a Facebook page that is “cookie cutter” like every other business or organization on Facebook, ShortStack allows you to customize your page through a Facebook app and gives your customers or followers a reason to interact with your page. It allows you to create custom Facebook apps. However, the best way to explain ShortStack is by showing an example.

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In the example above, NBC News has created a page where  its audience can interact with them and show pictures that they can vote on. Below is a case study done on NBC and ShortStack:

original_shortstack-casestudy-nbc

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In this example, they are simply promoting a brand and product by getting their followers involved.

These apps are relevant and cool to look at! They make Facebook more interesting and are usually not just screaming at their customer “BUY ME, BUY ME!”

Advantages:

  • Extremely flexible platform for customizing app
  • No long term contracts required
  • Has EVERYTHING you need to know on their website including video tutorials, tips and tricks, design templates, and more!

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Disadvantages:

  • Might not be the best thing for your brand
  • Mainly used for promotions or interactive voting
  • Can be a little complicated

You can try it free and then after that the prices are around $60/month. Many of the different payment plans include features like analytics. Overall, it is a great idea and could be used for any business or organization! You just have to get creative and use it for interactiveness and not push advertisements. Continue reading ShortStack

Nitrogr.am and Statigr.am

Taylor Pigman and Julianna Hallman
logo nitrogram

Nitrogr.am is a website that allows you to check more than just your account analytics. The consumer or business can monitor followers, track hastags, measure the reach of a campaign, analyze consumer engagement, track the competition, and more.  Nitrogram also produces helpful blog posts and Instagrams that provide information and facts on Instagram.

Nitrogram has a free 14-day trial period available for users, but also has three plans available for purchase for businesses.

Nitrogram also has a section called Nitrogram50 where it lists the most popular brands on Instagram.

NITROGRAM50

The Nitrogram Dashboard includes Account Analytics, Hashtag Analytics, and Engagement Platform. Through these, the consumer or business can track the performance of different Instagram accounts, access detailed reports, and is able to engage in community from an integrated web boundary.

FEATURES: 

Monitor your Instagram Followers

  • Audience Growth
  • Follower Map
  • Identify important follows & unfollows
  • Data export

 Track your Instagram Hashtags

  • Safety in numbers
  • The ultimate community map
  • Identify important contributors
  • Data export

Measure the Reach of your Campaigns

  • Online contests
  • Instagram data
  • Download the raw data

Analyze Engagement on Instagram

  • Measure engagement
  • Improve your posts
  • Analyze each post

 Benchmark Competitors on Instagram

  • Sizing up peers
  • Benchmarking account growth
  • Tracking industry peer hashtags

Find your Advocates on Instagram!

  • Contributors Growth
  • Identify prominent advocates
  • Engage with them

Social Engagement

  • Like and comment from the web
  • Search across all Instagram
  • Measure your progress
  • Understand what performs best

 Agency features

  • Create custom reports for your clients
  • VIP Analytics
  • Multi-account support
  • Flexible account billing

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Statigram is a website created solely for the purpose of measuring metrics and analytics of Instagram accounts for free.  Statigram tells users their total number of likes received, their most liked photos, their average number of likes and shows their increase or decrease in followers. Statigram was created in 2011 in France, shortly after Instagram was created. 

Statigram has over 4 million members, 300,000 Facebook fans, houses 150,000 brands in over 200 countries, and is used by 40% of the Fortune 500 Companies, such as: Coca-Cola, Nike, Starbucks, Gap and American Express.

Statigram tailors business strategies specifically for their users needs.  Statigram does this by six steps of analysis.

  • Last 7 Days: Shows how many followers users have gained each week
  • Rolling Month: Shows users content, engagement and follower statistics for the last 30 days
  •  Content: Shows overall post history, monthly and weekly distribution and hourly density
  • Engagement: Shows users growth history of likes and comments received
  • Optimization: Shows users the best time to post and the average life span of each photo
  • Community: Shows follower growth, reciprocated relationships and top followers

 Statigram also allows users to promote their Instagram accounts across their other social media platforms with feed tabs and photo widgets.  They also heavily promote photo and video contests as a way to engage with followers of users Instagram accounts.

Photo Contests:

Current

Philips and O’Neill: Where will your music take you? #thenextride

1.       Shoot It: Capture an image of a situation where you want to escape reality or an image of your next ride.

2.       Tag It: Tag your image with #thenextride + @oneill to Instagram or Twitter

3.       Win It: Win 2 plane tickets for you and a friend to any place in the world for your next ride.

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Tostitos Tailgate Throwdown: Party. Post. Win

Tag your tailgate or pre-game pic with #tostitostailgate, then upload it for a chance to win!  You and 10 friends could win tickets to the 2014 Vizio BCS National Championship.

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ContestCapture.com – Madison Miles and John Dickson

This semester we’ve learned one of the effective ways to create dialogue with the consumer is to have giveaways. Have you ever wondered how companies analyze and pick winners from Facebook posts? Some giveaway posts can have hundreds or even thousands of likes and comments. How can a company fairly select a winner or winners?

Enter ContestCapture.com. This online tool was designed as the solution to the scenario above. ContestCapture.com is extremely easy to use and is fast. Your end product is spreadsheet with information on every like or comment on the selected post.

Here is what the ContestCapture.com setup looks like:

1) Open ContestCapture.com, click Connect Now

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2) Allow ContestCapture.com to have access to your Facebook

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3) Select which page and which post you would like to analyze

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4) Go to downloads folder, and open the CSV file

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The main glaring whole with this program is after the data collection. It provides the data collection and makes it easily accessible in a spreadsheet; however, there is little you can do with the information after that. There isn’t a good way to select a participant or participants at random, at least not in Microsoft Excel, which is generally the default spreadsheet viewer.

To remedy this problem, one could move the data to a different program such as Minitab or simply use a different Facebook analytics program. Other highly touted programs that should be considered are Woobox and FanPage Karma’s “Good Luck Fairy” app.

Mini Report #2: BufferApp + Feedly (Ashley & Lyanna)

How does this app work?

This app allows you to share to your Twitter, Facebook, Google+, LinkedIn, all from one place at optimal times.

  • You can add any link, picture, text or video you want to share, and then add it to your Buffer.
  • You also receive analytics for each social update you share: clicks, mentions, retweets, likes, shares, etc.
  • This app is key for digital marketers

When you schedule a time for your posts, just click “add to Buffer.”Image

Buffer’s main version is free, but if you upgrade than you get special features such as 4 social accounts or storing unlimited updates in your Buffer.

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Feedly app

  • Feedly is a newsreading app that comes with direct Buffer support.
  • “Feedly is what you needly.” – David Pogue, New York Times
  • The app allows you to browse news sites, tumblr blogs, rss feeds and youtube channels.
  • It makes sharing content to twitter, facebook, and google + quite simple, with or without Buffer.
  • They also offer services with Pocket, Instapaper, and Evernote. Their website, feedly.uservoice.com, offers answers about how to use Feedly, as well as solutions to trouble shooting questions might have about connecting their social media with the app.

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SocialOomph

  • Provides free and paid social media enhancement services.
  •  They were formally TweetLater.com, focusing on solutions for twitter, but when they broadened their horizon to other social media outlets in 2009, the company changed its name to SocialOomph.com.
  • SocialOomph allows you to schedule tweets, track keywords, view mentions and retweets, purge your twitter tweets and DM inbox, and have up to five twitter accounts, for free.
  • The company also offers feature for  facebook (such as scheduling for photos, wall updates, and status updates), LinkIn, Plurk, App.net, and Onlywire.

TailWindApp.com for Pinterest

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The Tailwind App 

http://www.tailwindapp.com/

Pinterest is a social media outlet that allows users to “pin” images and videos to virtual pin boards that correspond to their personal interests. It is extremely popular among people of all ages and has even become another way for businesses to market themselves to potential customers to not only boost sales but increase brand awareness. It allows businesses to relate to their customers more personally by showing them that they share their interests.

The tailwind app, formerly known as PinLeague and PinReach, is one of the leading Pinterest analytics and marketing tools. It allows businesses and other users to measure their performance on Pinterest to see what is bringing them success as well as what they need to improve on. It allows businesses to look at each individual board’s amount of followers, pins, and repins and gives each board a virtuality and engagement score, which measure likes and comments. It also tracks the growth of a user’s profile in one week, two week, and month long increments.

Tailwind also provides tools to help with engaging an audience by showing what a user’s followers like, monitor the most actively engaged followers, discover trending pins, find optimal days and time to pin, and engage with the top influencers.

The app also allows users to check out the competition and develop strategies on how to surpass them. It provides statistics on their performance, their most popular pins and boards, and “identify and recruit” their top pinners.

How to start an account

Pinterest users can start a Tailwind account by going to the website, http://www.tailwindapp.com and signing up by providing their email and pinterest username. From there, they can will have access to a personal profile that will allow them to track growth, engage their audience and optimize content for free. This is all a part of a free or “startup” account that is recommended for users new to pinterest. The “lite” account, recommended for small bussinesses and social media consultants/bloggers, is $29/month. The “professional” account, for small agencies and mid-sized businesses, is $99/month. The “enterprise” account, intended for medium-sized/large agencies, brands and publishers, is available for $299/month. The more expensive the account, the more data the user will have access to.

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Tailwing Blog

http://blog.tailwindapp.com/

One of the features on the Tailwind App’s website is an extremely helpful blog. Here you can find Pinterest related articles as well as tips and how-to’s to make your Pinterest account the most successful it can be. It also provides helpful infographics such as this:

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Using Tailwind in a Social Media Campaign

Using the Tailwind App would be incredibly useful in a social media campaign. You could see the most popular pins in your genre, track growth, figure out the best things to pin/when to pin them, as well as get ahead of the competitor by observing their strategies and improving on them.

The Tailwind blog also features case studies that provide interesting information about using Pinterest analytics to your best avantage. In a post titled “Walk Through PinLeague’s Pinterest Analytics,” it says that the key to using analytics in a social media campaign is to:

  1. Get to know your audience
  2. Use profile data to get to optimize your content strategy
  3. See your Pinterest ROI
  4. Spy on your competitors

With the Tailwind app, users have the ability to do all of these things, which will in turn greatly improve a social media campaign and allow it to reach the largest target audience possible.

Mini Project #2: Piqora

Maddie Davis + Cameron Thomas

Piqora: Marketing and Analytics Software
Pinterest, Instagram, and Tumblr
Piqora is the leader in marketing and analytics for visual networks 

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What they do:
– primarily analytics for pinterest + instagram + tumblr
–  campaign tracking
–  customizable landing pages
–  diverse promotion types
–  social CRM tools (analyzes social conversations)

Piqora primarily uses interest-based networks – Pinterest, Tumblr, & Instagram. Piqora launched a complete marketing suite & incorporates engagement of custom campaign #hashtags, client conversions & revenue metrics + campaign statistics.

They are able to: gain insight into trending images + hashtags and measure client/customer engagement

Pinterest
Marketing and Analytics:
Trending pins | Measure revenue + follower growth | Compare to competition
– currently tracks thousands of brands on Pinterest
– uses recognition technology to track images + pins

Instagram
Trending Photos | Target specific Instagram Users | Monitor “Likes” | Host Instagram Contests

Tumblr
monitor comments + reposts | trending images | watch top contributors + reblogs

Clients:
– Steve Madden               – AMC theaters
– Sephora                         – Hautelook
– Crate + Barrel                – overstock.com
– Z Gallerie                        – World Market

Why use Piqora:
Piqora would allow a company to monitor a campaign and utilize social media marketing. It would allow the company/client to analyze how to best market the product and see what is trending and working. Piqora is very visually appealing and provides useful information for clients about their campaign. 

@piqora | Piqora on Facebook | Blog

Facebook Power Editor

If you’re going to spend money on Facebook advertising, you probably want to manage your ads with as much efficiency and control as possible. Facebook Power Editor is a powerful tool that helps you do so.

What is it?

Once a plug-in that had to be installed, Facebook Power Editor is now located within the ad manager portion of Facebook. The editor is only supported in the Google Chrome browser and can be found at www.facebook.com/ads/manage/powereditor. The Facebook Power Editor can be used to create multiple campaigns. Then within those campaigns, you can create your ads. The editor allows you to have powerful control over your Facebook advertising. For example, the editor gives some useful tools to target your ads to very specific audiences. It also allows for bulk editing of multiple ads.

Facebook Power Editor Dashboard

How do you use it?

Once you’re in Facebook Power Editor, you need to download the account (or accounts) you want to use into the editor. Once the account is loaded into the editor, you can navigate using a side toolbar with options such as the campaign dashboard, an image library of images used in your ads and an audience page. Navigating the editor can be a little tricky, and before seriously delving into using it, you may find it helpful to watch a tutorial video (or a few of them) such as the one by Marketing Genius embedded below:

 

What does it cost?

Facebook Power Editor is a free tool within the Facebook site. However, you do have to pay for implementing the ads associated with it. The cost of running an ad campaign on Facebook can differ pretty widely depending on the options you choose. Typically, you set your own budget, either a daily budget for a continuous campaign or a lifetime budget for a campaign with a set end date. Then you choose from different types of bidding such as cost per thousand impressions (CPM) (based on how many view your ad) or cost per click (CPC) (based on how many click on your ad). If you want to research more into ad pricing, you can check out Facebook’s official help page on the topic.

What are some of the things you can you do with it?

 1.     Convenient Ad Creation and Editing

One function of Facebook Power Editor is that it simply makes it more convenient to create Facebook ads. For example, it allows you to create an image library (with a bulk-upload function for importing images) that can be used for your ads. You can also apply actions such as pausing ads to a large number of ads at once. The editor also allows you to import and export data into Excel to save time in your editing process. Additionally, if you create a specific group of people to whom you want to advertise, you can create a “saved target group” and use it for future ads.

 2.     Custom Audience

Custom audience allows you to choose very specifically to whom you want your Facebook ads to appear. By importing email addresses, phone numbers, Facebook user IDs or app user IDs, you can target your adds to the specific people associated with them.  These specific people form a “custom audience.”

 3.     Lookalike Audience

Once you’ve created a custom audience, you can also create a lookalike audience for your ads. Facebook analyzes your custom audience to create a new “lookalike audience” with similar qualities.

4.     Ad Placement

Within Facebook Power Editor, you can control where your Facebook ad will be placed. These options include: All Facebook, News Feed (Desktop and Mobile), News Feed (Desktop Only), News Feed (Mobile Only), Desktop (Right-Hand Column and News Feed on Desktop Only) and Right-Hand Column (Desktop Only).

 5.     Partner Categories

Partner Categories is a Facebook Power Editor feature available only in the United States. It allows you to target people based on their non-Facebook activity. For example, it allows you to target ads towards people who are strong buyers of certain types of products. Social Media Examiner provides examples of categories such as “pickup truck owner,” “household size of 6” and “healthy & fit.”

How would you apply it to a business?

Using one of the fictional companies for the social media plan project, Max Life Fitness, here’s just a few examples of how the Facebook Power Editor might be useful.

For example, one of the objectives for this client is to build an email list for prospective new customers. Facebook Power editor would allow the business to target these particular users (if they have a Facebook account associated with the email address) through Facebook using a custom audience. Because they already have reason to believe this audience will be interested in their business, this could be an effective use of their advertising dollars.

If Max Life Fitness isn’t happy with the size of its email list and would like to reach other, similar customers, they could use a lookalike audience based on their custom audience.

If Max Life Fitness were to develop an app, they might decide it would be most beneficial for them to advertise only on Facebook mobile. The ad placement feature of Power Editor would allow them to do that.

Partner categories could be extremely valuable to Max Life Fitness, allowing them to very specifically target users who would likely be interested in them. For example, they could target users within the “healthy & fit” category. Their user avatars could be very helpful in helping them choose which categories are the best fit.