1. Dancing Over Kyoto: Richard could have blogs for the different demographics or groups of people for them to post discussions of the books. He could also post pictures from previous trips. A travel companion blog would be a good idea too for people to use when they travel to Japan.
2. Howard College of Arts and Sciences: Use the students. We can post videos of what all the college offers. Show them the skills that we learn and the tools and equipment we work with.
3. Swimming Pool: Make a blog of customer reviews. They can also post pictures of their pools to show their work. They can show the different pools of what all they offer.