Ways to use free useful content on blogs:
Richard Newton’s Kindle book, Dancing Over Kyoto:
Readers of Newton’s book might be interested in background information, not mentioned in the book. He could create a “photo album” section on his website or blog, as he did not include pictures in his book.
Howard College of Arts and Sciences Student Recruitment:
The school could post classes offered in the different majors for prospective students. They could also post opportunities available to students in the Howard College of Arts and Sciences. (ie: scholarships, internships, student organizations, “field trip” opportunities taken by classes, etc.)
Swimming pool installation company:
The company could post a portfolio of their work online, post prices and possibly have a feature where prospective clients can customize their own pool and the tool could give them price estimates for what they design.