The piece “Where Most Got Social Business All Wrong, Including Me” by Michael Brito was a very interesting read. The point he made that struck the deepest chord was that if companies companies want to be successful they must not need to change just to change, but rather they need to have a reason to change. A strategy is pertinent to success, rarely is success merely stumbled upon, and a strategy demands a reason.
The second point that I found interesting is that if companies want to succeed they need to start acting like a media company. The fact is that the world we live in a media-minded world and great success hinges on the ability to interact, engage and be intergal authority within the media arena.