Assignment #4: Michael Brito’s Views on Social Business

In his blog post, “Where Most Got Social Business All Wrong, Including Me,” Michael Brito brings up important points on how businesses must evolve in order to thrive in the social world we are living in today. I agreed with his statement that businesses can’t evolve into a social business just for the sake of doing so. In order for a business to be successful, they must have a strategy or plan on how they will use social media to their benefit.

I thought it was really interesting how Brito pointed out that people are “attention deficit” when it comes to social media, so businesses must target their intended customer using the right media channel at the right time. I completely agree with this idea considering how many businesses are using social media now. In order to stand out, businesses are going to have to get creative with their use of social media in order to use it to their greatest advantage.

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