Michael Brito makes some strong points when he explains the importance of evolving companies into social businesses. Therefore, I firmly agree with Brito when he talks about how there must be a vision for your social business. How else are companies going to market their brands if they do not skillfully use social media practices? Our world today is focused on everything media, so if we keep going in our traditional ways of marketing then our brands will start crashing.
Businesses need to become more socially involved and update from their old strategies. Brito makes this clear when he states, “In order for you to reach consumers with your value message, you need to manufacture an environment where you are creating, curating and aggregating relevant content – at the right time, in the right channel and to the right customer. And your brand story must be consistent everywhere.” Wow, that is an intense message that all businesses need to be exposed to.
I believe Dr. Martin’s social media class will help me to integrate strong ideas for my future career. Also, by putting into practice the words from Brito and Foremski on transforming every company into a “media” company.