Email: The most common unique identifier

This blog, Smarter Tools Incorporated, discusses the various media outlets and how they connect to us and our goals in connecting with others and our target market.

In this post, they showed the true value and power behind email, as a generic service.

They outlined three major points as to why email marketing and email campaigns can be underrated when compared to the “latest and greatest service release”.

1. With the Internet Age, email has become the most common unique identifier an individual possesses, surpassing things like Social Security numbers, driver’s license numbers or other, more traditional means of identity.

2. Your email address has a dollar value attached to it. Your email address ranks near your social security number and your credit history as the one piece of data that advertisers and marketers feel has the greatest value to them.

3. Email is central to everything that one does online. You need an email address to sign up for things like newsletters and promotions, to order items online and you even need an email address before you can sign up for social media services like Twitter and Facebook.

4. Email is everywhere. Anyone who owns a computer has an email address and these days virtually everyone has at least a computer, tablet or smartphone that they carry around. In fact, the Google Android mobile OS even requires a Google account–including a Gmail address–in order to operate. Your iPod and iPad sync to Apple’s iTunes service, which requires an email address. Since email is required in order for these things to operate, you could technically NEVER even use email–never send an email, never check your email account–yet you NEED an email address in order to get around in today’s online economy. This shows the only consistent and pervasive similarity between ALL social media outlets, from Twitter to Facebook to Google+: email.



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