5 Tips to Empower Your Email Marketing:

In a Mashable article titled 5 Tips to Empower Your Email Marketing, the author Kapur addresses the benefits of using email as way to engage with consumers.  The questions address the overall look of the email, the subject line, whether the email will be sent to spam, how well your consumer trusts you, and how often to check the numbers. It is important for each company to ask themselves these questions so that they can better their content marketing and social media campaign.

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