Quora: Will it Hook?

New social media platforms are constantly being created and evolved each day. The concept behind these easy-to-use sites typically allow quick communication to large amounts of people. The trick is, which social media tools will actually catch on?

Quora is defined on Wikipedia as a question-and-answer website. The innovative site was founded in 2009 by two former Facebook employees, and is designed to connect experts and professionals to you and questions regarding their field. For example, if you have a question about a certain film or the way it was written, Quora will then link your question to an actual screenwriter that can help answer your particular question. You begin using the site by selecting certain subjects and categories that interest you such as; film, sports, fashion, marketing, etc… and you then proceed to research particular things or simply view your activity feed. Your activity feed consists of other friends (from Facebook) that may also be using the site, and it allows you to view their interests as well.

Whats the difference?

Quora’s competitors include Reddit, ChaCha and other social bookmarking sites. But what makes it stand out? It’s layout is far more aesthetically pleasing than its aforementioned competitors. It draws its users into engaging conversations and debates (in ways Reddit, Yahoo! Answers and ChaCha may not), about topics like “Who is the best country artist,” or “Who is the best NBA player of all time?” Answers written by professionals or average users may also include videos or images relating to the topic.

The Catch

This “search engine” of a social media tool can at times seem more efficient than even Google, but also makes you wonder about the quality of the answers posted. This site definitely has the potential and qualifications to become a valid resource for information, and due to its growth in just the past two years, may be heading that direction. But what will it take to put it on top?

-Andrew Bennett & Augusta Clark


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