With social media becoming increasingly popular, many users are searching for clients to manage their multiple platforms in bulk from one place. There are many third-party clients that have risen that carry out these goals. Some of the most popular include HootSuite, Tweetdeck, SocialOomph and Buffer.
These clients have many similarities and differences, with all of them being capable to get the job done surface-level, however, with greater depth, some clients outweigh their competitors. Let’s take a look…
Polka Dot Impressions outlines the many similarities and differences between three of the leading clients. HootSuite, SocialOomph and Tweetdeck all offer free accounts, with Tweetdeck always being of no charge. However, HootSuite and SocialOomph put limitations on their free accounts, often causing users to upgrade to a paid or premium account, depending on their intent of usage. Oftentimes, the majority of the features added in a paid account on these clients pertains to analytics. HootSuite offers Google analytics integration and Facebook insights integration. There are no differences between a normal account and a “professional” account on SocialOomph.
Another similar client, Buffer, specializes more than the previous three in scheduling posts. Users can fill up their Buffer page at one time during the day, and as the Buffer team states on their website, “Buffer automagically posts them for you throughout the day.”
Mike Stenger offers helpful tips in this HootSuite vs. Tweetdeck YouTube video. These seem to be the most-used clients, however, just having been a user of both, it seems to me that HootSuite has boosted in popularity since Twitter bought the Tweetdeck platform.