Email: The most common unique identifier

This blog, Smarter Tools Incorporated, discusses the various media outlets and how they connect to us and our goals in connecting with others and our target market.

In this post, they showed the true value and power behind email, as a generic service.

They outlined three major points as to why email marketing and email campaigns can be underrated when compared to the “latest and greatest service release”.

1. With the Internet Age, email has become the most common unique identifier an individual possesses, surpassing things like Social Security numbers, driver’s license numbers or other, more traditional means of identity.

2. Your email address has a dollar value attached to it. Your email address ranks near your social security number and your credit history as the one piece of data that advertisers and marketers feel has the greatest value to them.

3. Email is central to everything that one does online. You need an email address to sign up for things like newsletters and promotions, to order items online and you even need an email address before you can sign up for social media services like Twitter and Facebook.

4. Email is everywhere. Anyone who owns a computer has an email address and these days virtually everyone has at least a computer, tablet or smartphone that they carry around. In fact, the Google Android mobile OS even requires a Google account–including a Gmail address–in order to operate. Your iPod and iPad sync to Apple’s iTunes service, which requires an email address. Since email is required in order for these things to operate, you could technically NEVER even use email–never send an email, never check your email account–yet you NEED an email address in order to get around in today’s online economy. This shows the only consistent and pervasive similarity between ALL social media outlets, from Twitter to Facebook to Google+: email.



Email Marketing: Not What You Say, but How You Say it

It is clear that companies who spam via email have given email marketing a bad rap. However, studies show that email marketing is still the number one cheapest and most effective way to contact the masses.

It’s rather funny to think how important just one or two lines in an email can be. It could be one or two lines too long, or maybe those few sentences just aren’t appealing enough to your potential consumer. Each sentence you put (or don’t put) into the body of an email is crucial to keeping your prospective customer hooked.

As most people have heard since they were a kid, “the first impact you make on someone is the greatest,” it goes the same for hooking potential customers while sending that first welcoming email.

I have reached out to the rookie social media search engine site, Quora for feedback to find the best welcome email ever received.

Email Marketing: Five Tips for Improving the Value of Your List

This article is a follow-up to a MarketingSherpa webinar led by presenter W. Jeffery Rice.  Rice discusses email performance, stringent delivery requirements and improving recipient relationships.

He offers four points to improve the efficiency of your email lists.  Those include respecting the customer relationship, establish and deliver upon relationships, being able to accommodate rising customer skepticism, knowing how to encourage interaction and appease customer desires and knowing the cornerstones of quality lists.

I think marketers today have forgotten that email is personal, just as much, if not more than social media is.  Email is a personal interaction and can be an effective means of marketing a brand or product, however, because of the unintentional use of it by marketers in recent history, many people are turned off by it.  Rice offers useful insights on how to best maximize email to grow your brand or product.

Email Marketing vs Social Media

Is it a knockout or a points decision?

Last year Mark Zuckerberg spoke out against email marketing claiming that in the future, email will be replaced by message-based services such as Facebook. While it’s true that we now have more choice when it comes to our preferred method of communication, this doesn’t mean that email no longer has a place. In fact, research has shown that the use of email in our marketing and CRM activities has grown significantly over the past few years. And let’s not forget that in order to sign up to Facebook you still need an email address.
According to a report produced by Royal Pingdom, Internet 2011 in numbers, there were more than 2.2bn email users in 2011 and 3.4bn email accounts, this figure growing by 500m. According to Radicati, this number is expected to grow to 4.1bn by the end of 2015.

There is always a tendency when new technologies come along to throw out the old in favour of the new. Email is often seen as out of date and its value diminished by the exciting opportunities that social media appears to open up.

Of course it’s essential to build in emerging channels to our marketing strategies to keep us in contact with our growing audiences but as its true that marketing cannot rely on digital alone, so it is that we need to ensure we are maximising all channels we have at our disposal. And while social is a constantly changing environment, email remains a core feature in our everyday lives and has proved its effectively time and time again.

While social media can be great for raising a brand’s profile, most consumers still respond better to offers made in an email. In this sense, social media is the tool that acts to warm up the audience with email coming in to close the deal.

Like anything, email must evolve to remain relevant and we have already started to see some more social elements in its functionality. However most of us would be hard pushed to imagine a world where we carry out our business transactions through Facebook Messenger or MSN chat or request our bank statements be IM’d to us each month.

Abi Clowes, Head of Marketing at Pure360 says “As a marketer I see social as another channel to send messages through – no different to mobile or email, it’s great that it expands our reach and allows us to target the person not just the title or consumer. As Pure360, we are seeing huge growth in the number of emails sent out each month, certainly not a decline. We’re talking 3 billion emails being sent a year. In addition we’ve taking steps to better integrate email and social campaigns so people can send their messages regardless of channel.”

Dave Choplin, Head of Microsoft’s Envisoneers team agrees,

I think that email is dead when it comes to social media in the same way that snail mail was dead when it came to email. Time and again, it’s always the same thing. Enter the bright shiny new technology stage right, therefore old boring technology must exit stage left.

When all we had was email we would use email for everything.

Now we’ve got this wonderful selection of different kinds of communication. What’s nice is that our email starts to be for those communications that do truly need the kind of functionality that email offers.

The key thing for me is to dispel the myth that a lot of social media ‘luvvies’ would have you believe, that email is dead. Everything has its place and it’s really understanding which is the right tool for the job.”

If you’re looking for some clear and helpful guidance to maximise on the success of our email marketing, check out our Email Best Practice Guide as well as our Podcast Episode 43 where we talk to Sean Duffy, Principal Email Marketing Consultant for Emailcenter.

To answer the question we posed at the start of this post, Hostpapa has created an interesting infographic comparing email and social across 5 major success factors; Benefits, Growth, Usage, Reach and Features with an interesting, but maybe not unexpected result.

5 Tips to Empower Your Email Marketing:

In a Mashable article titled 5 Tips to Empower Your Email Marketing, the author Kapur addresses the benefits of using email as way to engage with consumers.  The questions address the overall look of the email, the subject line, whether the email will be sent to spam, how well your consumer trusts you, and how often to check the numbers. It is important for each company to ask themselves these questions so that they can better their content marketing and social media campaign.

Samford Football podcast script


Show open/welcome

Welcome listeners, introduce our topic, hosts, content of that week’s show

Recap of Saturday’s game

Talk through previous week’s game, maybe play a few radio highlights/coach interviews

Talk about the ‘Dogs in light of the SoCon standings, national landscape, hit on potential postseason chances/implications

Interview with QB Andy Summerlin

Other two hosts take over at this point (J.T./Hunter)

Introduce week’s guest, background info, etc.

Questions on previous week’s game, team before/after that game, morale heading into next week’s game

Preview of upcoming game

Back to three hosts (Jordan leads)

Talk about next team on schedule (Wofford), how they matchup against Samford, Bulldogs gameplan for game, that week of practice, etc.

Preview next week’s show, tease of scheduled guest, show content, etc.

Show close

Forbes’ 10 Reasons Why Your Social Media Marketing Efforts Aren’t Working

This is an interesting article from that outlines ten common things companies are doing wrong when it comes to social media marketing. The article mentions important things like setting unrealistic goals and not engaging the audience. It also provides some short advice on how to right these wrongs.

Analytics of Share This, Add This and Slick Social Sharing

Share This:

provides rich set of analytics to understand social behavior of users sharing content to your site.

1. summary page- quick overview of sites sharing activity. summary page shows a graph of shares, clicks and page views that resulted from overall sharing activity with a speciafic time period.

2. sqi score: measures the social quality of a website against the share this publisher. Favors social interaction over a broad reach puts audience and content in spotlight.

3. shares by channel: Find out the social channels that have the most sharing. For example Facebook, Twitter, WordPress etc

4. Most shared content:  Know the most shared urls on your site.

5.Detailed url share stats- click on specific shares and find out who shared it.

Share This a great company with pretty cool analytic options.

Add This :

AddThis social analytics allow you track how, where, and by whom your content is being shared. These reports are designed to give you powerful statistics on sharing trends in real-time and over the last 24 hours, including:

  • what content is being shared and driving traffic back to your site
  • how visitors are sharing, including address bar copy/pasting
  • detailed analysis of your audience
  • alerts when important changes happen
  • insights in real time
  • meet your audience
  • share your reports with others

Add This is is one of the up and comers when it comes to analytics. Its reports are very detailed. I like the this  sharing because it allows you to share your analytics with people.

Slick Social Sharing:

Slick social share buttons adds facebook, twitter, google +1, linkedin, digg, delicious, reddit, stumbleupon, buffer and pinterest pin it social media.

1.Button panel options: Allows you the ability to float the button around your site.

2.set display page pages

3. Twitter url shortening

4.short codes and social stats

This is a very new and popular analytics program. It seems to be very highly ranked among different social media blogs. I would recoomend checking into it to this and using this on a new site website or wordpress.

Overall I would choose Share this because it seems to ffer the most in depth information as far as analytics