Starbucks: Thinking Forward with Social Media

by: Catherine Farist & Abigail Colella

http://www.adweek.com/files/adfreak/6a00d8341c51c053ef0147e14ca61a970b-450wi

On Twitter: Starbucks engages with followers on their twitter, answering questions, retweeting what people are saying about the brand and creates an open communication channel to speak with the public with roughly 3 million Twitter followers.

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Using Instagram: Starbucks will retweet photos taken of their various drinks their followers will post on Twitter & Instagram, such as their signature “Frappecino” drinks.

On Facebook: Starbucks uploads content to their FB page such as: Videos, blog posts, and photos. The company also invites people to events and post specials or deals they are promoting, such as their “Buy 4, get 1 Free” from August. Fans have a place for open discussions and to post comment. Currently, they have 31 million FB likes, 240,000 people “talking about” them, and roughly 6 million FB users were “checked in” at Starbucks.

Using Pinterest:

Pinterest

On Youtube: Over 4800 people subscribe to Starbucks YouTube Channel. They upload videos of commercials, as well as, informational videos explaining the origins of the different coffee blends and some of their charity work videos. They also upload videos showing their history. Currently, they have 13,000 subscribers, 7,000 views on newest video upload. (256 videos)

My Starbucks Idea: This isStarbucks’ own version of a social network where customers are asked to share their ideas on anything related to Starbucks. The site gives users the ability to see what others are suggesting, vote on ideas and check out the results.


Ideas in Action: This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site.

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