Buffer – A Smarter Way To Share

For our this third and final nuggets assignment, Jordan and I researched Buffer.com to discover what it is, how it works, what people are saying about it, and how it compares to similar social media platforms.

What is Buffer?

  • Released December 2010
  • “Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long.”
  • Been called “The Siri of Social Media” and “your social media assistant”
  • Allows you to schedule content posts in advance
  • Excellent content management tool
  • Offers an optional toolbar add-on that allows you to post directly from another website

Buffer’s Philosophy

  • helping you create an authentic and honest appearance on social media
  • offers a personal and efficient solution to handle sharing on social media

How It Works

Who’s Using Buffer?

  • Avid Bloggers – A blogger may be finding lots of great content that she constantly wants to share with her friends and followers, but she doesn’t want to overload them with too much stuff at one time, especially since that makes them less likely to read what she’s posting.  By using Buffer her content can be spaced out at posted at times when followers are more likely to interact.
  • Businesses – Businesses want to keep their fans/clients/followers happy and satisfied with what content – and especially how often – they’re posting.  But when a lot of time can’t be dedicated to the posting of content and optimal times, Buffer saves the day.  A business can spend a few minutes filling up their Buffer and then spend the rest of the day focusing on other things.
  • Non-profit organizations – For people who have dedicated a lot of their time to non-profit organizations, Buffer saves them from having to spend hours and hours sharing content and being social media savvy for each organization.  They can fill up their buffer for each organization with content their followers need to be aware of and then spend time doing hands-on things and getting involved in other ways.  They can also add different team members to lots of different accounts so that the sharing can be divided up from person to person.

What Are People Saying About Buffer?

Michael Gray, Graywolf’s SEO Blog says: “I like the idea of this product. I really think it has a lot of potential. However, at this point, I think there are several aspects that aren’t fully developed yet.”

Sarah Kessler of Mashable.com gives a summary of Buffer and its future plans:


How Does Buffer Compare to Hootsuite and TweetDeck?

Like Buffer, Hootsuite offers a way to schedule content in advance.  The difference is that Hootsuite focuses on posting tweets and Facebooks posts, whereas Buffer allows you to post any content as a tweet or Facebook post.  Buffer is all about scheduling, whereas Hootsuite allows you to schedule, post, monitor, and stay updated on your content (Hootsuite is more of a dashboard).

Buffer and TweetDeck are similar in that – like Buffer and HootSuite – you can schedule content, but TweetDeck only allows you to schedule tweets in advance, and only posted to your Twitter account.  A shortcoming of TweetDeck is that if you don’t have your computer on, connected to the internet, and running TweetDeck, your scheduled tweets won’t go out.  Hootsuite doesn’t have this problem because scheduled content goes to a server that’s up-and-running, even if you’re not.


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