Class: April 3, 2012

Today you’ll be meeting with clients for the social media planning project. Attendance is mandatory. I

f you aren’t present, you won’t be able to ask the questions you need to ask to identify the client’s objectives. You need to establish objectives to help you then identify strategies and tactics to achieve those objectives and the metrics you’ll use to evaluate success.

Everyone is expected to contribute equally to all aspects of the final project and a portion of your final project grade will be determined by participation in all aspects of the project.

See you at three in Room 109. We’ll divide up and move into other meeting spots after we convene to take attendance and go over the instructions for today’s class.




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