Empire Avenue: How Much Are You Worth?

What is it?

Empire Avenue is a social stock market simulation game that allows individuals and businesses to buy and sell shares of other site users. You can increase your own value by connecting your other social media platforms to your Empire Avenue profile and staying active on these platforms. Your share price goes up and down based on your social interaction.

You also earn value through investing in other people on the site. As their score goes up, you earn more “eaves” or the virtual currency used on this site. The more eaves you earn, the more people you can invest in.

The key is to invest in people who are going to continue to be active on social media, therefore continuing to raise their score.

What can you link to you Empire Avenue profile?

  • Twitter
  • Facebook
  • Facebook Fan Pages
  • LinkedIn
  • Flickr
  • Instagram
  • Youtube
  • Google+
  • Blogs

Pages that you link will show up as icons on your profile page. They will each have a number attached to them that tracks your activity on that site throughout the week.

How can it generate traffic to a website?

Each user can connect their other various social networking sites to their Empire Avenue page. These social networking sites show up as icons on your page and clicking them can open the content.

For example, if you click on someone’s Twitter icon, a stream of their tweets drop down so you can view them. You could also choose to travel to their Twitter account.

Businesses can take advantage of this because you can click on their Facebook icon and be taken straight to their Facebook page where you can view the content and even ‘like’ the page if you’re interested.

You can also set up Missions where you offer to pay a certain amount of money to a person who completes you Mission, such as following you on Twitter, viewing your website or liking your Facebook page.

Here’s what you can do with Missions:

  • Drive traffic to your websites
  • Reward engagement in a fun, game-powered environment
  • Build loyalty among your existing fans
  • Increase your audience by attracting new followers, fans and subscribers to your various social media outlets

How to create a Mission:

  1. Choose a link you want people to visit. It could be your website, Twitter page, Facebook page, a YouTube video – anything.
  2. Set a reward that people will get when they click. You’ll use the virtual currency you’re already earning on Empire Avenue
  3. Watch the hits roll in! Every user who visits your link will get the reward, and they’ll love you for it.

“I offered to pay out 500 eaves to anyone who clicked ‘like’ on the URL I provided… I immediately had over 100 new ‘likes’ within one hour all by asking and offering up money I had made on this silly game.”

-Bill Pescosolido (source)

Empire Avenue provides an engaging and new way to track your social involvement. We are very interested to see where it goes in the future!

Ali Thurwachter and Drew Laing

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