Healthy Meals for Healthy Families


– working mothers, families looking for lifestyle changes, upper middle class, educated


– more widespread, wide array of platforms, meaningful and long term connections with clients, building trust


– incentives, cooking classes, partnering with farmer’s markets or gyms


– pinterest: posting pictures of meals or healthy ingredients

– youtube: testimony videos, brief cooking instruction videos

– facebook: offer incentives for new and old customers, pictures of meals, information about where she will be next

– twitter: daily health tips, links to website, videos, pictures, facebook

Drew Laing, Lauren Schneider, Josh Sizemore and Ali Thurwachter


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