Healthy Meals for Healthy Families

People:

– working mothers, families looking for lifestyle changes, upper middle class, educated

Objectives:

– more widespread, wide array of platforms, meaningful and long term connections with clients, building trust

Strategies:

– incentives, cooking classes, partnering with farmer’s markets or gyms

Technology:

– pinterest: posting pictures of meals or healthy ingredients

– youtube: testimony videos, brief cooking instruction videos

– facebook: offer incentives for new and old customers, pictures of meals, information about where she will be next

– twitter: daily health tips, links to website, videos, pictures, facebook

Drew Laing, Lauren Schneider, Josh Sizemore and Ali Thurwachter

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s