1. Failure is part of experimenting, but fail wisely. In other words, don’t give knee-jerk reactions or sloppy posts, but use accountability to watch your back. At the same time, take risks and experiment. Keep trying new things and developing fresh ideas.
2. Since social media is consistently changing content, media, venues, websites, designs, and software it is better to view those changes as new and better opportunities rather than frustrating setbacks or losses.
3. Social media should work as a venue to drive users to the company, product, and website. It should complement the company, not be a separate entity.