1. Create a LinkedIn account if you don’t have one already.
2. Explore the LInkedIn Groups and join two:
- (1) Social Media/Marketing/PR/Advertising, i.e. something related to this course
- (2) Another group that you think might be useful to your future career plans.
Don’t worry if the group is “private.” You can apply to join and I’m fairly sure the application will be granted. Recommend one of these groups (or another one that you don’t join) to the class.
3. Search your groups and/or the internet and find a “white paper” related to social media, marketing or something similar that would be relevant for this class. Share a link to the white paper via the class blog.